Email marketing continues to be one of the strongest ways to connect with your audience. Whether you run a blog, business website, or online store, newsletters help you share updates, promote offers, and build long-term relationships. With the right plugin, you can easily collect subscribers, design eye-catching emails, and send campaigns directly from your WordPress dashboard. Below is a simple guide to the 12 best WordPress newsletter plugins you should use in 2026.
Why Your WordPress Site Needs a Newsletter Plugin
A newsletter plugin helps you automate communication with your audience, improve conversions, and increase repeat visits. Whether you run a blog, store, agency, or service website, collecting emails allows you to stay in touch with visitors even after they leave. With a reliable plugin, you can:
- Build an engaged subscriber list
- Send automated welcome emails
- Share updates and promotions
- Recover abandoned carts (for WooCommerce stores)
- Improve brand loyalty and conversions
In 2026, email marketing remains cost-effective, scalable, and essential for long-term growth.
12 Best WordPress Newsletter Plugins
MailPoet is one of the most user-friendly newsletter plugins made specifically for WordPress. It allows you to design beautiful newsletters, manage subscribers, and send automated emails without leaving your dashboard. You get access to modern templates, segmentation tools, and analytics to understand how your campaigns perform. MailPoet also integrates perfectly with WooCommerce, making it easier to send product recommendations and abandoned cart emails. Its simple setup makes it ideal for beginners and small businesses.
Key Features:
- Drag-and-drop email builder
- WooCommerce email automation
- Modern templates
- Built-in subscriber management
Mailchimp for WordPress helps you connect your website with Mailchimp effortlessly. It allows you to create attractive signup forms, embed them anywhere, and sync subscribers instantly to your Mailchimp lists. The plugin offers multiple integrations with popular tools like WooCommerce, Contact Form 7, and Gravity Forms. It is highly customizable, GDPR-ready, and perfect for marketers already using Mailchimp. Its accuracy and reliability make it one of the most preferred WordPress plugins for lead generation.
Key Features:- Fully customizable opt-in forms
- Integrates with major form plugins
- GDPR-compatible
- Fast and reliable syncing
The Newsletter plugin is a powerful, free, and self-hosted email marketing system built directly into your WordPress dashboard. It allows unlimited subscribers and unlimited email campaigns without extra monthly costs. You can design responsive newsletters, automate welcome emails, create advanced targeting rules, and view analytics for each campaign. With add-ons for WooCommerce, SMTP, and automation, it becomes even more versatile. This plugin is ideal for users who want full control over their email marketing setup.
Key Features:- Unlimited subscribers and emails
- Drag-and-drop composer
- Advanced targeting
- Built-in analytics
You Can Also Read: Plugins That Make Your Salon Website Look More Professional
Hustle is a powerful WordPress marketing plugin designed to help you grow your email list through stylish popups, slide-ins, and embeds. It provides built-in templates, advanced targeting rules, and scheduling options to boost conversions. Hustle also supports social sharing widgets, allowing you to engage users across multiple channels. Its intuitive interface makes form creation extremely easy, and it integrates smoothly with major email services. Hustle is ideal for bloggers, small businesses, and marketers who want simple but effective lead-generation tools.
Key Features:- Beautiful popup & slide-in templates
- Smart targeting and scheduling
- Social share widgets
- Integrates with major email platforms
Brevo offers a complete email marketing and CRM solution for businesses. With the WordPress plugin, you can automate email sequences, manage SMS campaigns, and track user behavior. Its drag-and-drop email editor lets you create professional newsletters quickly. The plugin also supports segmentation, real-time analytics, and advanced marketing workflows. What sets Brevo apart is its ability to combine email, SMS, and CRM features in one place, making it ideal for growing companies.
Key Features:
- Email + SMS automation
- Real-time campaign analytics
- CRM integration
- Drag-and-drop builder
HubSpot is an all-in-one platform offering CRM, email marketing, live chat, forms, and automation. The WordPress plugin syncs everything in real time, helping you manage your contacts, segment users, and send targeted campaigns. Its email builder is easy to use, and the CRM automatically stores all interactions. You also get popups, chatbots, and contact tracking—making it a full marketing suite for small and medium-sized businesses. HubSpot is ideal for websites needing advanced growth tools.
Key Features:
- Built-in CRM
- Drag-and-drop email creator
- Automation workflows
- Live chat and popups
Email Subscribers & Newsletters is a simple, powerful tool that lets you collect subscribers, send automated emails, and manage campaigns without needing third-party services. It supports instant notifications, post updates, and drip sequences—making it excellent for bloggers and small business owners. The plugin includes built-in spam protection, double opt-in, GDPR compliance, and a clean interface suitable for beginners. You can also segment subscribers and schedule newsletters effortlessly. It’s one of the best all-in-one free solutions in WordPress.
Key Features:- Automatic post notification emails
- Built-in list management
- Double opt-in & GDPR-ready
- Drip and scheduled campaigns
Groundhogg is a self-hosted CRM and email automation plugin made specifically for WordPress. It allows you to manage your contacts, launch campaigns, build funnels, and automate follow-ups—all from your dashboard. Unlike external email services, Groundhogg stores everything on your website, saving you from monthly fees. It offers a visual funnel builder, SMS automation options, deep tagging features, and integration with WooCommerce and LMS platforms. Groundhogg is ideal for businesses wanting full control and flexibility in their marketing automation.
Key Features:
- Self-hosted CRM + email automation
- Visual funnel builder
- Tag-based segmentation
- No monthly subscriptions
Retainful is designed to help WooCommerce store owners recover abandoned carts, nurture customers, and increase repeat purchases. While its core focus is automation, it also offers email capture tools such as exit popups and cart recovery forms. Retainful allows you to send automated emails, including welcome messages, order follow-ups, and cart reminders. It also features next-order coupons that encourage customers to return. Its user-friendly dashboard and pre-built automation workflows make it perfect for any WooCommerce-based business.
Key Features:
- Abandoned cart recovery emails
- Exit-intent popups
- Next-order coupon automation
- WooCommerce-native workflows
MailOptin is a versatile lead generation and email automation plugin for WordPress. It allows you to create popups, sidebar forms, and in-post opt-ins using a simple drag-and-drop editor. You can send automated emails such as new post notifications, event reminders, and welcome sequences. MailOptin integrates with all major email services and offers A/B testing plus advanced targeting options. Its clean interface and high-converting templates make it suitable for bloggers, marketers, and small business owners.
Key Features:
- Multiple opt-in form types
- Automated email notifications
- A/B testing tools
- Integrates with major email providers
Jetpack Subscriptions is ideal for bloggers who want a simple way for readers to receive email updates whenever they publish a new post. The setup is straightforward, and the plugin automatically handles email notifications through WordPress.com servers. It doesn’t require complex configuration or external email services. Jetpack also includes spam protection and basic automation features. This plugin is great for websites that only need post-notification emails and not full marketing automation.
Key Features:
- Automatic post email alerts
- Zero configuration setup
- Spam protection
- WordPress.com integration
FluentCRM is a self-hosted CRM and email marketing automation plugin that runs fully inside your WordPress website. It allows you to create campaigns, manage subscribers, build automation funnels, and segment your audience with powerful tagging tools. Since everything is hosted in your WordPress dashboard, there are no monthly subscription fees. When combined with FluentSMTP, email delivery becomes fast and reliable. This plugin is ideal for businesses wanting full control over their email system.
Key Features:
- Self-hosted CRM
- Advanced automation funnels
- Tag-based segmentation
- No monthly fees
WordPress Newsletter Plugins: Comparison Table
| Plugin | Key Feature | Rating |
|---|---|---|
| MailPoet | Built-in email delivery + WooCommerce emails | 4.4/5 |
| MC4WP | Smooth Mailchimp integration | 4.8/5 |
| Newsletter Plugin | Unlimited newsletters + strong segmentation | 4.6/5 |
| Hustle | Popups, slide-ins & targeting | 4.4/5 |
| Brevo | Email + SMS automation | 4.1/5 |
| HubSpot | CRM + email automation | 4.3/5 |
| Email Subscribers | Free all-in-one solution | 4.6/5 |
| Groundhogg | Self-hosted CRM + automation | 4.9/5 |
| Retainful | WooCommerce cart recovery | 4.9/5 |
| MailOptin | A/B testing + automated emails | 4.8/5 |
| Jetpack | Simple subscription system | 4.3/5 |
| FluentCRM | Advanced WordPress automation | 4.8/5 |
Step-by-Step: Setting Up Your First Newsletter
Step 1: Install Your Preferred Plugin
Go to Plugins → Add New, search your plugin name, and click Install → Activate.
Step 2: Create a Signup Form
Use built-in tools to design a popup, sidebar form, or inline form.
Step 3: Add the Form to Your Site
Place the form in:
- Sidebar
- Footer
- Blog posts
- Popups or slide-ins
Step 4: Set Up Your First Campaign
Create a welcome email or newsletter using your plugin’s email editor.
Step 5: Automate Follow-Ups
Enable drip sequences, post notifications, or funnel automations.
Step 6: Track Results
Check open rates, clicks, and conversions from the plugin dashboard.
Overall
Choosing the right WordPress newsletter plugin depends on your goals. If you want full automation, Groundhogg or FluentCRM is ideal. For bloggers, MailPoet or Newsletter Plugin works perfectly. WooCommerce stores will benefit most from Retainful or MailOptin. No matter which one you choose, email marketing remains one of the best ways to grow your audience in 2026.
Whether you’re a beginner or a professional developer, Maintenance Mode gives you the freedom to work quietly in the background without interrupting users. With easy-to-use plugins and a few simple steps, you can activate and deactivate Maintenance Mode anytime you need it.
By using this feature wisely, you ensure smooth updates, better user experience, and a more reliable website overall.